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Partway through their adventure, the iconic pair split up – Barbie goes to look for the girl playing with her doll while Ken… does Ken things. In the Barbie movie, the Mojo Dojo Casa Houses materialize when Ryan's character learns about 'patriarchy' in the real world. These creations are intentionally ugly and tacky, filled with a mishmash of styles and designs.
Cast
Greenwood compares the Barbie sets to dioramas and museum exhibits because they feature layers of 3-D and 2-D elements. Across Barbie Land, the 50-foot-tall painted sky stretched 800 feet around the studio with 35-foot-tall mountain cutouts set against them. Barbie's dream house includes a blend of 3-D and 2-D features as the actual toys do. Take her fridge, for example, which includes a decal of food and beverages for the interior and "toy" versions of them in the door shelving that Barbie can actually pick up. Barbie has been top of mind ever since the film’s first look images of Margot Robbie as Barbie and Ryan Gosling as Ken were released more than a year ago.
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Another niche of memes includes a split image of two options where the Mojo Dojo Casa House is referred to as the less viable of the choices. It even extends to the "natural" environment in Barbie Land—including the beaches that are made up of pink sand. Painted backdrops are also used for the sequences when characters in the movie travel from Barbie Land to the real world and vice versa. If you're into the slightly surreal look, a mural wallpaper might offer a similar effect in your own home—whether you’re after a Barbie-themed design or a natural landscape. The phrase stems from Ryan Gosling’s Ken, who after entering the real world, learns lessons about patriarchy and horses, and decides he needs to bring some of that to Barbieland and transforms Barbie’s Dreamhouse. The much-memed, long-awaited feature from director Greta Gerwig is a delightful comic fantasy that promotes and deconstructs its own Mattel doll brand.
Release
Studios lot outside of London, the Barbie dream houses were inspired by the midcentury modern architecture and cul-de-sacs in Palm Springs. Greenwood and set decorator Katie Spencer specifically looked to Richard Neutra’s 1946 Kaufmann House, which happens to be one of the filming locations featured in Don’t Worry Darling. They landed on this design route early on in the process since they knew they weren't looking to replicate an existing Mattel Barbie dream house.
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This trend showcases the power of social media in amplifying a concept from a children's movie into a global phenomenon. It's a testament to the creativity and humor of the online community, turning a fictional idea into a relatable and shareable experience. The Barbie movie has inspired a mountain of memes, from mugshot redraws to the phrase "I am Kenough" to an image of Ken on Barbie's shoulder. The latest Barbie meme to take off on social media is the Mojo Dojo Casa House, a reference to a scene in the movie where Ken rebrands the Barbie Dreamhouse. “Mojo Dojo Casa House” has been taking over social media over the past week and if you’re wondering what it’s all about, you probably have not seen the new Barbie movie, which had a massive debut at the box office last weekend. Barbie premiered at the Shrine Auditorium in Los Angeles on July 9, 2023, and was released in the United States on July 21.
"When you go into Barbie Land, you go into the dot of the 'i' of Barbie Land," production designer Sarah Greenwood tells House Beautiful. "So the streets are written as Barbie Land, and the 'i' is the circle that they live in." Part power ballad, part battle sequence and part dream ballet, “I’m Just Ken” arrives onscreen like an elaborate bit, or an excuse for Ryan Gosling to flex his Oscar-nominated vocal cords and reprise his viral dance routines.
Oscars 2024: Greta Gerwig Snubbed for 'Barbie' Best Director - Vulture
Oscars 2024: Greta Gerwig Snubbed for 'Barbie' Best Director.
Posted: Tue, 23 Jan 2024 08:00:00 GMT [source]
But can I just say, a lot of the crew wanted to buy things from the Ken-dom. I’m not saying who, but a lot of them did,” set decorator Katie Spencer shared with The New York Times. Ashley Lee is a staff reporter at the Los Angeles Times, where she writes about theater, movies, television and the bustling intersection of the stage and the screen. An alum of the Eugene O’Neill Theater Center’s National Critics Institute and Poynter’s Power of Diverse Voices, she leads workshops on arts journalism at the Kennedy Center American College Theater Festival. She was previously a New York-based editor at the Hollywood Reporter and has written for the Washington Post, Backstage and American Theatre, among others.
Distraught, Barbie discovers that Gloria, a Mattel employee and Sasha's mother, inadvertently caused Barbie's existential crisis after Gloria began playing with Sasha's old Barbies. Mattel attempts to put Barbie in a toy box for remanufacturing, but she escapes with Gloria and Sasha's help, and the three travel to Barbieland with Mattel executives in pursuit. To make their Barbieland sets a reality, the movie’s production team embraced the surreal, going big on bright pinks and shrunken proportions. The second act of the live-action Barbie movie follows the eponymous character and Ken as they enter the real world for the first time.
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After sharing goodbyes with the Barbies, Kens, and Mattel executives, Barbie decides to become human and return to the real world. Sometime later, Gloria, her husband, and Sasha take Barbie, now going by the name "Barbara Handler", to her first gynecologist appointment. The all-new Barbie Dreamhouse living pop-up truck is coming to SoCal beginning Saturday. The 2023 Barbie Truck Tour is back with a whole new look, kicking off with three stops in Orange and Los Angeles counties.
The film contains a scene in which Ken rebrands the Barbie Dreamhouse as the "Mojo Dojo Casa House" ("casa" meaning Spanish for "house"). The funny thing about Ken’s patriarchy is that it’s actually kind of awesome. The Kens just want to play games and Matchbox Twenty songs on their guitars. Most of the Barbies are “brainwashed” into thinking everything is fine and dandy, but Barbie—having been to the real world—is immune. She lost her house to Ken and the Barbies have lost their total control of society. Unfortunately, the movie doesn’t spend much time exploring how the matriarchy led directly to the Kendom revolution.
The midcentury modern architecture lent itself nicely to the basic elements of the toy houses that the team focused on, like an open flow between rooms with no walls. Logistically, it was also important for the production to easily shoot from one house to another. Placing the houses in a circle allowed for this and ensured Barbie could see all of her friends. The Barbie movie is smashing records left, right and centre with its box office success, including having the biggest opening record for a movie by a female director. So naturally, it's turned our social feeds pink, with its on-the-nose script and soundtrack inspiring numerous TikTok trends. The Mojo Dojo Casa House has also found its place in meme culture, with countless memes and parodies circulating online.
Following the Barbie movie's theatrical release, the Mojo Dojo Casa House has been the center of several online memes. The Mojo Dojo is Ken's bachelor pad with hyper-masculine themes made to be the less tasteful "anti-dream house." When Stereotypical Barbie returns to Barbie Land from the real world, she discovers Ken has turned her dream house into the Mojo Dojo Casa House. BARBIE'S dreamhouse is considered prime real estate in Greta Gerwig's film of the same name.
Let's dive into the world of Barbie and explore this intriguing concept. Phillip Hamilton is an editor at Know Your Meme and Director of Writing at Meme Insider Magazine. He is dedicated to researching and reporting on meme culture, previously writing for Cowbelly Studios, and acting as a contributing writer for MemeMarketing.org.
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